Prices as of 2026/10/30 close
Company comparison · Cosmetics
Shiseido is the bigger company, with revenue of ¥970.0B — 2.9x KOSÉ's ¥330.2B.
KOSÉ earns more on each yen of sales, with an operating margin of 5.6% — 8.6 points above Shiseido (-3.0%).
Revenue growth in the latest results: KOSÉ +2.3%, Shiseido −2.1%.
KOSÉ pays more on average — ¥7.47M against ¥7.21M at Shiseido.
Over the past year the shares moved Shiseido +49.1%, KOSÉ +2.9%.
Head-to-head wins15 metrics
One win per metric for the company with the best value. Metrics with no better or worse (P/E, average age, employees) are excluded.
ScaleInvestors
KOSÉ aheadShiseido 1 : KOSÉ 2
Revenue: Shiseido ¥970.0B / KOSÉ ¥330.2B
ProfitabilityInvestors
KOSÉ aheadShiseido 0 : KOSÉ 4
Operating margin: Shiseido −3.0% / KOSÉ 5.6%
GrowthInvestors
KOSÉ aheadShiseido 0 : KOSÉ 2
Revenue growth (YoY): Shiseido −2.1% / KOSÉ +2.3%
Stock & balance sheetInvestors
Shiseido aheadShiseido 2 : KOSÉ 1
Share price, 1 year: Shiseido +49.1% / KOSÉ +2.9%
Pay & workforceJob seekers
KOSÉ aheadShiseido 0 : KOSÉ 3
Average salary: Shiseido ¥7.21M / KOSÉ ¥7.47M
| Metric | Shiseido | KOSÉ | Gap |
|---|---|---|---|
| Revenue | ◎¥970.0B | ¥330.2B | 2.9x |
| Operating profit | −¥28.8B | ◎¥18.5B | |
| Net income | −¥40.7B | ◎¥15.1B |
| Metric | Shiseido | KOSÉ | Gap |
|---|---|---|---|
| Operating margin | −3.0% | ◎5.6% | 8.6pt |
| Net margin | −4.2% | ◎4.6% | 8.8pt |
| ROE | −6.6% | ◎5.4% | 12.0pt |
| Revenue per employee | ¥241M | ◎¥337M | 1.4x |
| Metric | Shiseido | KOSÉ | Gap |
|---|---|---|---|
| Revenue growth (YoY) | −2.1% | ◎+2.3% | 4.4pt |
| Operating profit growth (YoY) | — | +6.3% | |
| Revenue CAGRlast 4 years | −1.0% | — | |
| Guidance: revenue growthnext FY plan | +2.1% | ◎+6.0% | 3.9pt |
| Guidance: op. profit growthnext FY plan | — | +8.3% |
| Metric | Shiseido | KOSÉ | Gap |
|---|---|---|---|
| Share price, 1 year | ◎+49.1% | +2.9% | 46.2pt |
| Share price, 3 months | ◎+13.8% | +1.3% | 12.5pt |
| P/E (trailing)lower = cheaper | — | 22.7x | |
| Equity ratio | 49.0% | ◎77.5% | 28.4pt |
| Share price (close) | ¥3,825 | ¥6,014 |
◎ marks the best value for each metric. Revenue and profit are from the latest full-year earnings release; share prices are closing-price references; P/E = latest close ÷ trailing EPS. For banks and some other financials, revenue means ordinary income.
| Metric | Shiseido | KOSÉ | Gap |
|---|---|---|---|
| Average salary | ¥7.21M | ◎¥7.47M | ¥0.26M |
| Starting salary (monthly) | ¥237,890 | ◎¥251,000 | ¥13,110 |
| Average tenure | 10.8 yrs | ◎12.8 yrs | 2.0 |
| Average age | 38.9 | 40.5 | 1.6 |
| Employees | 4,023 | 981 | 4.1x |
Average salary is for the reporting (parent) company and is affected by average age and job mix. Holding companies with few employees are left out of the salary comparison.
Close (Oct 30, 2026)
¥3,825+49.1% (1Y)
Shiseido +49.1% over 1Y. Compared: KOSÉ +2.9%.
Reference chart of daily closing prices, not real-time quotes (split-adjusted; weekly closes before the last year). Each line shows the % change from the start of the period. Updated Oct 30, 2026.
Shiseido6 segments
KOSÉ3 segments
AAverage annual salary from the securities filings: KOSÉ ¥7.47M, Shiseido ¥7.21M. KOSÉ pays the most. Averages also depend on staff age and job mix, so check the average age too (Shiseido 38.9, KOSÉ 40.5).
ARevenue in the latest results: Shiseido ¥970.0B, KOSÉ ¥330.2B. Shiseido is the bigger company, with revenue of ¥970.0B — 2.9x KOSÉ's ¥330.2B.
AOperating margins: KOSÉ 5.6%, Shiseido -3.0%. KOSÉ turns the highest share of sales into operating profit.
AShare price change over the past year (closing prices, for reference): Shiseido +49.1%, KOSÉ +2.9%. Shiseido has risen the most.
Comparing 2 companies (up to 4)
Sources: earnings releases (kessan tanshin), annual securities reports and other public information. Share prices are closing-price references, not real-time. Our data may contain errors; investment decisions are your own responsibility.
