Prices as of 2026/10/30 close
Company comparison · Toys & Character IP
Takara Tomy is the bigger company, with revenue of ¥270.5B — 1.9x Sanrio's ¥144.9B.
Sanrio earns more on each yen of sales, with an operating margin of 35.8% — 26.8 points above Takara Tomy (9.0%).
Revenue growth in the latest results: Sanrio +44.9%, Takara Tomy +8.1%. For next year, Sanrio guides for the fastest operating profit growth (+15.8%).
Sanrio pays more on average — ¥9.43M against ¥9.20M at Takara Tomy.
Over the past year the shares moved Takara Tomy +60.9%, Sanrio −12.2%.
Head-to-head wins16 metrics
One win per metric for the company with the best value. Metrics with no better or worse (P/E, average age, employees) are excluded.
ScaleInvestors
Sanrio aheadTakara Tomy 1 : Sanrio 2
Revenue: Takara Tomy ¥270.5B / Sanrio ¥144.9B
ProfitabilityInvestors
Sanrio aheadTakara Tomy 1 : Sanrio 2
Operating margin: Takara Tomy 9.0% / Sanrio 35.8%
GrowthInvestors
Sanrio aheadTakara Tomy 0 : Sanrio 5
Revenue growth (YoY): Takara Tomy +8.1% / Sanrio +44.9%
Stock & balance sheetInvestors
Takara Tomy aheadTakara Tomy 2 : Sanrio 0
Share price, 1 year: Takara Tomy +60.9% / Sanrio −12.2%
Pay & workforceJob seekers
Sanrio aheadTakara Tomy 1 : Sanrio 2
Average salary: Takara Tomy ¥9.20M / Sanrio ¥9.43M
| Metric | Takara Tomy | Sanrio | Gap |
|---|---|---|---|
| Revenue | ◎¥270.5B | ¥144.9B | 1.9x |
| Operating profit | ¥24.2B | ◎¥51.8B | 2.1x |
| Net income | ¥11.7B | ◎¥41.7B | 3.6x |
| Metric | Takara Tomy | Sanrio | Gap |
|---|---|---|---|
| Operating margin | 9.0% | ◎35.8% | 26.8pt |
| Net margin | 4.3% | ◎28.8% | 24.5pt |
| ROE | — | 48.6% | |
| Revenue per employee | ◎¥468M | ¥182M | 2.6x |
| Metric | Takara Tomy | Sanrio | Gap |
|---|---|---|---|
| Revenue growth (YoY) | +8.1% | ◎+44.9% | 36.8pt |
| Operating profit growth (YoY) | −2.5% | ◎+92.2% | 94.7pt |
| Revenue CAGRlast 5 years | +13.9% | ◎+37.1% | 23.2pt |
| Guidance: revenue growthnext FY plan | +5.4% | ◎+11.9% | 6.6pt |
| Guidance: op. profit growthnext FY plan | +7.2% | ◎+15.8% | 8.6pt |
| Metric | Takara Tomy | Sanrio | Gap |
|---|---|---|---|
| Share price, 1 year | ◎+60.9% | −12.2% | 73.1pt |
| Share price, 3 months | ◎+32.0% | −7.4% | 39.4pt |
| P/E (trailing)lower = cheaper | — | 7.1x | |
| Equity ratio | — | 53.2% | |
| Share price (close) | ¥4,922 | ¥1,254 |
◎ marks the best value for each metric. Revenue and profit are from the latest full-year earnings release; share prices are closing-price references; P/E = latest close ÷ trailing EPS. For banks and some other financials, revenue means ordinary income.
| Metric | Takara Tomy | Sanrio | Gap |
|---|---|---|---|
| Average salary | ¥9.20M | ◎¥9.43M | ¥0.22M |
| Starting salary (monthly) | ◎¥302,500 | ¥229,200 | ¥73,300 |
| Average tenure | 13.2 yrs | ◎14.6 yrs | 1.4 |
| Average age | 42.8 | 41.6 | 1.2 |
| Employees | 578 | 797 | 1.4x |
Average salary is for the reporting (parent) company and is affected by average age and job mix. Holding companies with few employees are left out of the salary comparison.
Close (Oct 30, 2026)
¥4,922+60.9% (1Y)
Takara Tomy +60.9% over 1Y. Compared: Sanrio -12.2%.
Reference chart of daily closing prices, not real-time quotes (split-adjusted; weekly closes before the last year). Each line shows the % change from the start of the period. Updated Oct 30, 2026.
Takara Tomy3 segments
Sanrio5 segments
AAverage annual salary from the securities filings: Sanrio ¥9.43M, Takara Tomy ¥9.20M. Sanrio pays the most. Averages also depend on staff age and job mix, so check the average age too (Takara Tomy 42.8, Sanrio 41.6).
ARevenue in the latest results: Takara Tomy ¥270.5B, Sanrio ¥144.9B. Takara Tomy is the bigger company, with revenue of ¥270.5B — 1.9x Sanrio's ¥144.9B.
AOperating margins: Sanrio 35.8%, Takara Tomy 9.0%. Sanrio turns the highest share of sales into operating profit.
AShare price change over the past year (closing prices, for reference): Takara Tomy +60.9%, Sanrio −12.2%. Takara Tomy has risen the most.
Comparing 2 companies (up to 4)
Sources: earnings releases (kessan tanshin), annual securities reports and other public information. Share prices are closing-price references, not real-time. Our data may contain errors; investment decisions are your own responsibility.
