Prices as of 2026/10/30 close
Company comparison · Toys & Character IP
Takara Tomy is the largest by revenue at ¥270.5B, followed by Tsuburaya Fields (¥174.1B), Sanrio (¥144.9B) and Toei Animation (¥93.7B).
Sanrio has the highest operating margin at 35.8%, 26.8 points above the lowest, Takara Tomy (9.0%).
Revenue growth in the latest results: Sanrio +44.9%, Tsuburaya Fields +23.9%, Takara Tomy +8.1%, Toei Animation −7.1%. For next year, Sanrio guides for the fastest operating profit growth (+15.8%).
Sanrio pays the most on average (¥9.43M), ¥2.15M more than Tsuburaya Fields (¥7.28M).
Over the past year the shares moved Takara Tomy +60.9%, Tsuburaya Fields +16.4%, Toei Animation +1.6%, Sanrio −12.2%.
Head-to-head wins16 metrics
One win per metric for the company with the best value. Metrics with no better or worse (P/E, average age, employees) are excluded.
ScaleInvestors
Sanrio aheadTakara Tomy 1 : Tsuburaya Fields 0 : Sanrio 2 : Toei Animation 0
Revenue: Takara Tomy ¥270.5B / Tsuburaya Fields ¥174.1B / Sanrio ¥144.9B / Toei Animation ¥93.7B
ProfitabilityInvestors
Sanrio aheadTakara Tomy 0 : Tsuburaya Fields 1 : Sanrio 2 : Toei Animation 0
Operating margin: Takara Tomy 9.0% / Tsuburaya Fields 10.0% / Sanrio 35.8% / Toei Animation 33.1%
GrowthInvestors
Sanrio aheadTakara Tomy 0 : Tsuburaya Fields 0 : Sanrio 5 : Toei Animation 0
Revenue growth (YoY): Takara Tomy +8.1% / Tsuburaya Fields +23.9% / Sanrio +44.9% / Toei Animation −7.1%
Stock & balance sheetInvestors
Takara Tomy aheadTakara Tomy 2 : Tsuburaya Fields 0 : Sanrio 0 : Toei Animation 0
Share price, 1 year: Takara Tomy +60.9% / Tsuburaya Fields +16.4% / Sanrio −12.2% / Toei Animation +1.6%
Pay & workforceJob seekers
Sanrio aheadTakara Tomy 1 : Tsuburaya Fields 0 : Sanrio 2 : Toei Animation 0
Average salary: Takara Tomy ¥9.20M / Tsuburaya Fields ¥7.28M / Sanrio ¥9.43M / Toei Animation ¥8.27M
| Metric | Takara Tomy | Tsuburaya Fields | Sanrio | Toei Animation |
|---|---|---|---|---|
| Revenue | ◎¥270.5B | ¥174.1B | ¥144.9B | ¥93.7B |
| Operating profit | ¥24.2B | ¥17.5B | ◎¥51.8B | ¥31.0B |
| Net income | ¥11.7B | ¥13.1B | ◎¥41.7B | ¥25.1B |
| Metric | Takara Tomy | Tsuburaya Fields | Sanrio | Toei Animation |
|---|---|---|---|---|
| Operating margin | 9.0% | 10.0% | ◎35.8% | 33.1% |
| Net margin | 4.3% | 7.5% | ◎28.8% | 26.8% |
| ROE | — | — | 48.6% | — |
| Revenue per employee | ¥468M | ◎¥1.5B | ¥182M | ¥135M |
| Metric | Takara Tomy | Tsuburaya Fields | Sanrio | Toei Animation |
|---|---|---|---|---|
| Revenue growth (YoY) | +8.1% | +23.9% | ◎+44.9% | −7.1% |
| Operating profit growth (YoY) | −2.5% | +14.1% | ◎+92.2% | −4.4% |
| Revenue CAGRlast 5 years | +13.9% | +35.0% | ◎+37.1% | +12.7% |
| Guidance: revenue growthnext FY plan | +5.4% | +7.4% | ◎+11.9% | +6.8% |
| Guidance: op. profit growthnext FY plan | +7.2% | +8.9% | ◎+15.8% | −19.4% |
| Metric | Takara Tomy | Tsuburaya Fields | Sanrio | Toei Animation |
|---|---|---|---|---|
| Share price, 1 year | ◎+60.9% | +16.4% | −12.2% | +1.6% |
| Share price, 3 months | ◎+32.0% | +1.4% | −7.4% | +1.0% |
| P/E (trailing)lower = cheaper | — | — | 7.1x | — |
| Equity ratio | — | — | 53.2% | — |
| Share price (close) | ¥4,922 | ¥2,448 | ¥1,254 | ¥3,030 |
◎ marks the best value for each metric. Revenue and profit are from the latest full-year earnings release; share prices are closing-price references; P/E = latest close ÷ trailing EPS. For banks and some other financials, revenue means ordinary income.
| Metric | Takara Tomy | Tsuburaya Fields | Sanrio | Toei Animation |
|---|---|---|---|---|
| Average salary | ¥9.20M | ¥7.28M | ◎¥9.43M | ¥8.27M |
| Starting salary (monthly) | ◎¥302,500 | — | ¥229,200 | ¥272,300 |
| Average tenure | 13.2 yrs | 12.5 yrs | ◎14.6 yrs | 8.4 yrs |
| Average age | 42.8 | 43.6 | 41.6 | 39.7 |
| Employees | 578 | 117 | 797 | 696 |
Average salary is for the reporting (parent) company and is affected by average age and job mix. Holding companies with few employees are left out of the salary comparison.
Close (Oct 30, 2026)
¥4,922+60.9% (1Y)
Takara Tomy +60.9% over 1Y. Compared: Tsuburaya Fields +16.4%, Sanrio -12.2%, Toei Animation +1.6%.
Reference chart of daily closing prices, not real-time quotes (split-adjusted; weekly closes before the last year). Each line shows the % change from the start of the period. Updated Oct 30, 2026.
Takara Tomy3 segments
Tsuburaya Fields2 segments
Sanrio5 segments
Toei Animation4 segments
AAverage annual salary from the securities filings: Sanrio ¥9.43M, Takara Tomy ¥9.20M, Toei Animation ¥8.27M, Tsuburaya Fields ¥7.28M. Sanrio pays the most. Averages also depend on staff age and job mix, so check the average age too (Takara Tomy 42.8, Tsuburaya Fields 43.6, Sanrio 41.6, Toei Animation 39.7).
ARevenue in the latest results: Takara Tomy ¥270.5B, Tsuburaya Fields ¥174.1B, Sanrio ¥144.9B, Toei Animation ¥93.7B. Takara Tomy is the largest by revenue at ¥270.5B, followed by Tsuburaya Fields (¥174.1B), Sanrio (¥144.9B) and Toei Animation (¥93.7B).
AOperating margins: Sanrio 35.8%, Toei Animation 33.1%, Tsuburaya Fields 10.0%, Takara Tomy 9.0%. Sanrio turns the highest share of sales into operating profit.
AShare price change over the past year (closing prices, for reference): Takara Tomy +60.9%, Tsuburaya Fields +16.4%, Toei Animation +1.6%, Sanrio −12.2%. Takara Tomy has risen the most.
Comparing 4 companies (up to 4)
Sources: earnings releases (kessan tanshin), annual securities reports and other public information. Share prices are closing-price references, not real-time. Our data may contain errors; investment decisions are your own responsibility.
